Dawna Kelley

Senior Product Designer | Product & Design Lead

EXPERIENCE

8+ Years

FOCUS

UX | Product | Research | Learning Experience

BASED

US | Remote

WHAT I DO

I design digital products inspired by how people live in the physical world.

Product Design

End-to-end UX and UI: research, flows, prototypes, and design systems, shipped with engineering across distributed teams.

Product Management

Setting direction and priorities: scoping, roadmaps, and owning features from idea through launch.

Research & Facilitation

Interviews, usability testing, and workshops that keep the work grounded in the people it serves.

SELECTED PROJECTS

What I’ve been working on

A city sidewalk at sunset with multi-story buildings, parked cars, and streetlights, featuring green, yellow, and red emoji icons indicating different opinions.

Leading design on StreetSmart

Leading Product & UX on a civic app that measures how people experience city streets, taking it from research and prototyping to a shipped MVP under a tight deadline.

PRODUCT + UX DESIGN

UX RESEARCH + STRATEGY

Saving a five-star product from a redesign it didn't need

Leading a two-week research sprint that found the real problem in a DevOps platform, redirecting a costly redesign into a focused roadmap and protecting a product users already loved.

LEARNING EXPERIENCE + LEADERSHIP

Building a leadership on-ramp

Designing a high-school course that draws 100+ underrepresented students toward healthcare leadership and opens a path into BHLI's college programs.